PPC Management

Advertisers use pay-per-click (PPC) advertisements to get their products, websites and businesses popularized, but they only pay the host website if someone clicks on their ad. This model allows advertisers to put their information on other websites where they know their target audience can be found. This is an effective way to get your brand names out to the public without using all of your profit for advertising.

With the purchasing power in your customers’ hands, you are able to save more money. This is why PPC has become so popular on the Internet. More websites are willing to become hosting sites in order to generate more income. This model works by giving points to the advertisements when they are clicked on. The points tell the host website how they did. If those advertisers do not reach a specific point amount, they are not charged. There are other similar models available on the Internet including revenue sharing programs and banner exchange between websites.

At West Bay Media, we know that you cannot manage your business, PPC and your life all at once. Let us instead focus on your PPC advertising for you. The host websites use a keyword list provided to them by the advertiser. For example, if you are searching for dog toys for big dogs and you click on a host website, any advertisements with those keywords will appear when the site loads.

People usually type several words into a search engine before finding your website, but if they do not find your site, they could instead find your advertising on another company’s site that directs the traffic to you. You do not get charged for the advertisement showing up on the host website, but only if someone clicks on the site.

West Bay Media can help you generate an effective keyword list for PPC advertisements resulting in more traffic coming to your website. We come up with a list of common keywords people use for your company, product or brand in order to help you get more customers and more profits at the end of the month.